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There's a Tsotsi in the Boardroom: Winning in a Hostile World
There's a Tsotsi in the Boardroom: Winning in a Hostile World
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There's a Tsotsi in the Boardroom: Winning in a Hostile World
The message of this marketing guide is simple: thecorrect interpretation of culturalsignals is the most important part ofopening new territories andentering niche markets. Providing an overview of the basic South Africanmindset and its regional variations, the book explains thatSouth Africans have had to break down many doors to succeed, and theyenjoy being treatedlike chiefs--whether in parliament, the boardroom, in church, or on the street--andall marketing strategies should be tailored accordingly.
Author Muzi Kuzwayo (2007)
ISBN 1770090878, 9781770090873
Format Paperback
Pages 136 p.
The message of this marketing guide is simple: thecorrect interpretation of culturalsignals is the most important part ofopening new territories andentering niche markets. Providing an overview of the basic South Africanmindset and its regional variations, the book explains thatSouth Africans have had to break down many doors to succeed, and theyenjoy being treatedlike chiefs--whether in parliament, the boardroom, in church, or on the street--andall marketing strategies should be tailored accordingly.
Author Muzi Kuzwayo (2007)
ISBN 1770090878, 9781770090873
Format Paperback
Pages 136 p.
14.61 cm
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