{"product_id":"stuff-you-cant-bottle-advertising-for-the-global-youth-market","title":"The Stuff You Can't Bottle: Advertising for the Global Youth Market","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003e\u003cspan\u003eOne of the most profound effects of the digital revolution is the radical change it has had on the delivery of advertising, propelling it from traditional TV and print into a multifaceted, multimedia, multisensory experience. And youth advertising is already way ahead in the future - this is often where the most exciting, progressive ideas and concepts get through and make it into production. It is a truly mind-blowing creative 'arena', where the message is often the medium and the medium changes so rapidly that only the very savvy can keep up. Who really knows what can make a connection with the youth? This is an exploration of the lives of the free and the domain of the restless - a place where the true spirit of liberty and energy of the young bounce off every surface and run rings around anyone over the age of 24 - examining the art, images, words and concepts that are needed to convey messages successfully to a mass audience. The Stuff You Can't Bottle documents the journey through some of those ideas, examining the art, images, words and concepts that are needed to achieve effective communication; a journey replete with insight from many different talents and legends in the advertising industry and beyond.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eStuff You Can't Bottle: Advertising for the Global Youth Market\u003c\/p\u003e\n\u003cp\u003eby King Adz\u003c\/p\u003e\n\u003cp\u003e(2013)\u003c\/p\u003e\n\u003cp\u003e355 p.\u003c\/p\u003e","brand":"Jacana","offers":[{"title":"Default Title","offer_id":39308368740437,"sku":"9781431407415","price":90.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0105\/0053\/8453\/products\/stuff_you_cant_bottle_cov.jpg?v=1617202232","url":"https:\/\/vikas-test.myshopify.com\/products\/stuff-you-cant-bottle-advertising-for-the-global-youth-market","provider":"Vikas Test","version":"1.0","type":"link"}